The Benefits of Incorporating Physical Activity at Events

Events are often characterized by long hours, back-to-back sessions, and attendees glued to their seats. But a growing trend emphasizes the integration of physical activity into these events. Incorporating movement not only offers health benefits but also drives better engagement, learning, and networking opportunities.

Benefits of Incorporating Physical Activity

1. Boosts Energy and Attention: Physical activity increases blood flow and releases neurotransmitters which can sharpen focus, boost energy levels and improve immune function. This is especially crucial for events that span multiple days.
2. Promotes Networking: Group activities can serve as icebreakers, facilitating natural networking opportunities.
3. Enhances Mood: Physical activity releases endorphins, which can boost mood and reduce stress, making attendees more receptive to new information and ideas.
4. Breaks Monotony: Breaking up sessions with activity can refresh attendees, maintain natural patterns of daily life, and make the event more memorable.
5. Reinforces Learning: Active breaks can help cement learning. Physical activity can help reset the brain, allowing attendees to absorb more information.

Suggestions for Incorporating Physical Activity

1. Morning Yoga or Stretching: Kick off the day with a short yoga or stretching session. It’s a gentle way to wake up the body and prepare the mind.
2. Walking Meetings: Instead of traditional breakout sessions, encourage small groups to take their discussions outside for a walk.
3. Activity Breaks: Integrate short, 5-10 minute breaks between sessions where attendees can stand up, stretch, or even do quick aerobic exercises.
4. Games and Icebreakers: Incorporate active games or wellness challenges that require attendees to move around, fostering both engagement and networking.
5. Guided Tours: If your event is in a unique location, offer guided tours. This gives attendees a break, some exercise, and an educational experience.
6. Classes: Offer a variety of fun classes at different levels to allow everyone to participate. New activities like assisted stretch, 1:1 trainer sessions, or dance classes are exciting options in addition to traditional fitness choices.

Industry Tips and Trends

1. Tech Integration: Wearable tech, like smartwatches or fitness trackers, can be used to encourage movement. Consider hosting wellness challenges or tracking active minutes.
2. Bringing in the Pros: Collaborate with professionals or trainers to conduct sessions. They can introduce novel workouts and ensure activities are suitable for all levels.
3. Mindfulness Matters: Along with physical activity, consider integrating mindfulness or meditation sessions. These can help attendees relax and refocus.
4. Flexible Spaces: More venues are recognizing the importance of flexible spaces. Look for venues that offer open areas, outdoor spaces, or even specialized rooms for physical activity.
5. Feedback Loop: Always gather feedback on the active components of your event. This will help you refine and improve future gatherings.

The old paradigm of static, seated events is slowly shifting. As we recognize the manifold benefits of physical activity, integrating movement into professional events is not just a passing trend but a forward-thinking approach to better engagement, networking, and overall attendee experience. Next time you’re planning an event, consider how you might get your attendees moving. The benefits are clear, and the possibilities are exciting!