7 Evidence-Based Tips that Improve Wellbeing at Events

When you’re designing events, it’s important to make guests feel supported, energized and entertained – but events that are crafted intentionally to support well-being can still meet business objectives without being complicated or over budget. Even a few simple changes can make a big difference.

Here are seven science-backed ways to thoughtfully design wellness into your next event:

1. Create Opportunities to Connect with Home

Being away from loved ones can be stressful. Set up quiet zones with some privacy, good lighting and Wi-Fi for FaceTime calls. Include a fun touch — like space with fun photo backdrops or local feature postcards where guests can write home and drop them in a “mail back” station. It’s a small effort with a big emotional return.

2. Incorporate Movement Into the Agenda

Research shows attention spans begin to decline after just 10–18 minutes of passive listening. Movement — even just light stretching — increases dopamine, serotonin, and norepinephrine levels, which help improve focus and mood. Add 2-minute guided stretches to the start or end of sessions, and place mini “Move Break” signs throughout your space with inclusive ideas for staying active.

3. Keep the Body Fueled with Smart Snacks

Nutrient-dense foods like nuts, fruits, whole grains, and hydration stations throughout your venue can prevent energy crashes and promote sustained attention. Don’t forget to have allergy-friendly and dietary options available that are easy to spot and include detailed labels. Studies link consistent hydration with improved memory and attention span. Plus, these stations are a great impromptu way to connect with others authentically.

4. Don’t Overpack the Agenda

Overloading the schedule leads to mental fatigue, lower information retention, and decreased satisfaction – our brains have limited capacity for new information, and it can’t be stored for use without adequate rest. Instead, offer intentional white space: breakout sessions, connection time, wellness experiences, or 1:1 meetups that allow ideas to settle and people to recharge.

5. Design for Downtime

Offering quiet rooms, meditation spaces, or sensory-friendly lounges can significantly reduce stress as well as support neurodiverse attendees. These options encourage rest and recovery, especially for guests balancing work responsibilities with event attendance.

6. Infuse Purposeful Play

Let loose – no party required! Whether you make a game room, host a creative DIY takeaway, or even just a space to dance and laugh – playful, hands-on experiences activate the brain’s reward system and reduce cortisol levels. It also boosts memory retention and creates lasting impressions.

7. Support Staff Wellness, Too

Your event team is working behind the scenes to make the magic happen — but they’re often the most overlooked. Offering after-hours self-care stations and incorporating quick recovery breaks for staff and vendors to refuel can boost physical and mental health!